Creativity is a special world where a person, being still a child, learns her/himself, her/his capabilities, the world around and can express own attitude towards it. As an adult, she/he does not lose the ability to fantasize, dream, and receive joy from the process of creation.
Therefore, our goal is to create products for creativity that will help people develop and make the world more beautiful and brighter.

Our brand philosophy is based on three pillars. Everything we make:

- with love for children

- with love for creativity

- with inspiration

Our products are the result of constant observation and work on customer preferences. We release new materials every year. All of them help children and adults to self-develop, help to express themselves through creativity.
A wide assortment, colourful distinctive design, invariably high quality and safety ensured the products of the “Luch” trademark the well-deserved love of customers.
We guarantee our partners and customers a consistently high quality. The assortment of the company is the results of our research of customer preferences and the work of our specialists with customer reviews. In production we use only high-quality raw materials from Russian manufacturers.